Get Rich Quick Scams
All the latest Scams Revealed.
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Don't have a product to sell online?
Drop shipping may be the answer.
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Your Home Business - Website
What is the purpose of your website?
What will it contain?
How can you use it to gain direct contact with your readers?
With your website you want to:
Introduce yourself
Offer something of value to your reader; help them
Build a relationship
Keep them interested and coming back for more
Generate sales
Think of your website as your sales presentation for your online business. You want it to be simple but effective. You want to be professional, not all flash and hype.
Your first goal is to get their attention. You only have a few seconds to grab it.
This is usually done with your home page. Your home page should clearly state the theme of your site. It should be simple, clear and concise. Your audience will not waste time trying to figure out what your site is about.
It must load quickly. If it takes too long to load, they'll be gone with a click of the mouse.
You want to keep their attention. This is done by offering good solid content throughout your site. Your content must stay focused on your theme, to keep their attention. Wander off track, you'll lose them.
Readers should be able to navigate your site easily. There should be a natural flow. Be consistent from page to page. They won't waste time trying to figure out how to get around.
You want to develop a relationship with the reader. Make them feel comfortable with you and build their trust. This starts by letting them know who you are. Ease their mind by showing them you are accessible and how to contact you.
This should go without saying, but I'll say it anyway. Be worthy of their trust.
Let them know that you respect their privacy by including a privacy statement. That they can safely order through your site because you are using a secure method.
Your site should include something that encourages the reader to give you their e-mail so that you can cultivate the relationship. This will play a major role in your success. Read more about Collecting Follow-Up Information.
You want to offer your products appropriately. To successfully sell you have to offer products that are a fit. Make sure that what you offer is relevant to what they are reading.
You put a lot of effort into bringing them this far, offer them something they want or need. If you offer something that is irrelevant at this point, all of your efforts will have been for naught. Keep this in mind when you are choosing your products.
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