Find out What's Behind the Smoke and Mirrors
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Find out What's Behind the Smoke and Mirrors
Editorial Reviews: Amway Motivational Organizations: Behind the Smoke and Mirrors
A former Emerald Direct Distributor
"I feel compelled to send this to you after having emerged from one of the Amway motivational cults. I did not try this out and leave as a disgruntled distributor... I built this to the Emerald level with business literally spanning the globe. What I discovered at this level was widespread systematic deceit of the highest order. My wife and I gave up years of our life (and that of our children) for this ... the "freedom" I bought as an Emerald was a non stop 24-7 work week with little or no time for family and friends. I hope and pray that your book spares many of the Amway/Quixtar cultish nightmare that we have endured."
Amway distributors tout their business as "the best business opportunity in the world." Yet of the five million or so Americans who've been involved over its 40 year history, fewer than 1% have made a profit, and fewer than one-tenth of one percent have established the large incomes that they claim are achievable by all.
Ruth Carter has written a clear, concise account based on her 15 years of experience as a distributor and five years of insider information as the employee of a Diamond. The book attacks head-on the accusations of deception, cultism, and greed which are so often leveled at the Amway business. Here at last are the reasons why, clearly explained by a former insider.
Amway Motivational Organizations: Behind the Smoke and Mirrors takes a serious look at:
- a real Diamonds annual income and expenses
- what is the "system"?
- who makes money in the system?
- what is a cult?
- why is Amway accused of cultism?
This book is a must-read for anyone who has ever been involved in Amway, or has suffered the pain of watching loved ones change their personalities and lose their money to the deceptions of an Amway Motivational Organization. "Amway Motivational Organizations: Behind the Smoke and Mirrors" picks up where "Amway: The Cult of Free Enterprise" and "Fake It Till You Make It!" left off.
From the Back Cover
"Ruth Carter reveals multi-level deception, delusion and guile in the Amway distributor business. She has penetrated a network of shame, fear and guilt that has shielded this bogus business from exposure. Congratulations to her for the courage to put the truth in print." Robert L. FitzPatrick, co-author of "False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes."
About the Author
When Ruth Carter was recruited into the Amway business, she was in the early stages of a difficult divorce, with two young children. She spent 15 years as a distributor, and describes herself as "as brainwashed as they come" during those years. During her last five years as a distributor, she also worked for her upline "Diamond" in his office. It was there that she began to discover the truth about what goes on behind the scenes in an Amway Motivational Organization.
Realizing that she could no longer help perpetuate the deceptions and lies, Ms. Carter ended her distributorship, left the Diamond's employ, and established a website to help make public some of the information that had been so secret for so long. Shortly afterward, she was encouraged to turn her knowledge and experience into a book.
After finishing "Amway Motivational Organizations: Behind the Smoke and Mirrors," Ms. Carter is attempting to remember what a normal life is like so she can lead one with her family.
Excerpted from Amway Motivational Organizations: Behind the Smoke and Mirrors
"It was February, and I was tired of the cold, the snow, and ice, and wood heat. I was 28 years old, living with my children, unexpectedly single. I was in shock, although I didn't know that at the time. A neighbor called one evening. He told me that he was considering starting his own business, was going to be meeting with an associate, and wondered if I would join him and help him evaluate this business as he respected my judgment. (I was a small business owner.) I was not the slightest bit interested in his business ventures, but at this point I was totally starved for adult companionship. I agreed to meet with him.
"That evening started a journey -- that lasted for more years than I care to admit to -- of involvement in the Amway business. I was totally involved, or "core." I bought the products, I held meetings and sponsored people, I went to all the functions I was qualified to attend. I spent a fortune on tapes, books, and other motivational and training materials. I was a single mom, and I was leaving my kids with teenage babysitters for at least one weekend every month so I could attend a Seminar & Rally three hundred miles away. Several nights a week I would pick my kids up from the babysitter after work, drop them with a different sitter, then run out the door to show the plan, contact new prospects, or sell product. I was broke and getting broker. My loyalty to the "system" brought me to the attention of my upline Diamond, who offered me a job in his office. I was flattered, and felt it was too good an opportunity to turn down. With stars in my eyes, I was excited about being able to rub shoulders with the Pearls (now changed to Sapphires), Emeralds and Diamonds in the organization. Unfortunately, despite my starry-eyed loyalty, I had neglected to park my brain at the door. As I learned more and more about the inner workings of the business and the so-called Diamond Lifestyle, I became more and more disillusioned about the Amway business." (from Chapter One)
EXCERPT:"One Diamond: A Case Study
"This Diamond couple in the Yager AMO shows all the trappings of wealth. He wears expensive, hand-tailored suits. His shoes and boots are of the finest quality leather, eel, or other exotic skins. A large diamond glitters on his finger, gold chains dangle around his neck, and the Rolex watch is large and studded with diamonds. Her dresses flaunt well-known designer labels, and an enormous diamond graces her left hand. Quality gold and gem-studded earrings, bracelets, and necklaces vie for attention. He drives around in a luxury sports car worth well over $100,000.00. Her car, a full-size Mercedes sedan, is a bit more conservative. Several sport utility vehicles, with every available luxury option, round out the fleet.
"One of their homes includes over 10,000 square feet of living space, on more than an acre in an exclusive gated community. Another home is slightly smaller, but on a desirable piece of waterfront property. Here they keep a fast boat, outfitted with all the gadgets and toys, as well as jet skis and other waterborne toys. They have a condo in a distant part of the country. After their children married, they gave each of them a substantial amount to use as a down payment on the purchase of a home.
"They eat most of their meals in restaurants.
"When they travel, they often charter a plane so they can bring business associates or family members along. They talk about buying their own airplane. They schedule several trips a year with family members: this is their 'quality time' with children, siblings and parents.
"Behind the scenes, they owe more than a quarter of a million dollars on about 30 credit cards; all their homes carry mortgages, second mortgages, and equity loans; and they are two years behind in paying their Federal Income Taxes. They have no savings, yet their gross income is about $3 million.
"They tell people they are wealthy." (from Chapter Eight)